Russell T Davies has taken the lead in a big push to save children's programmes on the BBC. In a speech to BAFTA members, Davies said: "They put money into rubbish films, why can't they put money into children's television?"Davies created The Sarah Jane Adventures for CBBC, but he claims that because of a cutback in funding for children's programming, the show has nearly been cancelled on three occasions.
BBC News reports that he has called for National Lottery funding to be made available to ensure the future of children's programmes. He has insisted that:
"It needs to be a special case. They're our children, they're the most vital and precious resource you could ever find. It is more important than industry, it is more important than the economy, it is more important than food and education."
Series three of The Sarah Jane Adventures was affected by a reduction in its budget. Davies explained: "We had to look and say, do we want to make a version of Sarah Jane that's a travesty? It was truly shocking to have a successful show having to face cuts which are that severe."In the end, the series found the required money due to different BBC departments pulling together to fund it.
However, Davies still maintains that in general "children's (TV) is sinking lower and lower down the agenda".